Every Time Your Spot Airs

Every time your spot airs, this guy wants to change the channel. Make him NOT want to.

Every time your spot airs, you have 30 (or 60, or 15) seconds to make an impression.

Every time your spot airs, no one else can use that time. Your competitor’s spot can’t air. It’s your 30 seconds, and yours alone. You have the stage. Make it count!

Every time your spot airs, you have the chance to tell your customers how you can make their lives better.

Every time your spot airs, it costs you money, so make sure you GET something for the money you spend, in the form of increased store and/or website traffic and ideally, sales.

Every time your spot airs, you’re “getting your name out there.” But is that leading to sales? Make sure your message leads to ACTION from your current and potential customers.

Every time your spot airs, tell people what to do next: Buy, call, stop by, visit our website, look for our flyer, etc.

Every time your spot airs, talk about your customer, not yourself.

Every time your spot airs, you have an opportunity to be memorable. Leave “boring” to your competitors.

Every time your spot airs, your message will be reinforced. Air it often.

Photo: petergerdes

 

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