This clip from Sesame Street first aired back around 1988. I first saw it at Boston University in Walter Lubars‘ “Writing for Broadcast Advertising” class in around 1992. Yeah, we watched Sesame Street in college. Apart from being really catchy, and having a great celebrity cameo roll call, there’s a great lesson here. Each of… Continue Reading
Author Archives: Brett
“I Saw/Heard a Great Ad Yesterday…”
“…but I don’t remember who it was for.” How many times have you had that conversation with friends, family or co-workers? Happens a lot. Too much, if you ask me. For example, here’s a pop quiz (and don’t cheat): That TV campaign with the adult sitting in a kindergarten classroom asking kids which is better,… Continue Reading
“Is This a Good Ad?”
This question can’t be answered until after the ad has run, and we go back to the client to find out if sales are up, or foot traffic in the store has increased, or web traffic has improved. If the ad worked, it was a good ad. That’s the only measure. At Slater’s Garage Ads… Continue Reading
Share vs. Give Away
Over the last five or six years as a freelancer, I’ve submitted a lot of spec work to various contests, projects, and assignments – mostly in video, but some in copywriting and audio as well. Work done “on spec” means there’s no guarantee of payment out of the gate: You submit the work, and if… Continue Reading
A Social Media Success Story
For business owners who are new to marketing through social media, or who may be thinking about making the leap, one of the most popular questions that gets tossed around is, “How does all this Tweeting and blogging and Facebooking and podcasting translate to sales?” It’s a question that’s not always easily answered, at least… Continue Reading