Just wanted to take a quick moment to thank Maple Leaf Foods, Inc. of Montreal. They selected our animated “Speed Dating” video as one of two winners of their Olivieri Pasta “Mondays Made Special” assignment, hosted by the awesome team at Poptent. I’m now able to say, unequivocally, that Slater’s Garage is an international company. … Continue Reading
Author Archives: Brett
When Do We Throw The Party?
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That quote is attributed to John Wanamaker, a 19th century department store merchant, and it raises an ongoing challenge for any business owner: How do I know whether my ads are working? If you start your campaign without… Continue Reading
Features vs. Benefits: “What’s In It for Me?”
As a person with money to spend, your customer only cares about one thing when we boil down the decision to make a purchase of any kind: “What’s in it for me?” So when you write an ad for your business (or when you approve one that someone else writes for you), that’s the question… Continue Reading
Every Time Your Spot Airs
Every time your spot airs, you have 30 (or 60, or 15) seconds to make an impression. Every time your spot airs, no one else can use that time. Your competitor’s spot can’t air. It’s your 30 seconds, and yours alone. You have the stage. Make it count! Every time your spot airs, you have… Continue Reading