Author Archives: Brett

Crazy Eddie and Reach Vs. Frequency

I guarantee that readers from the New York tri-state area will remember these commercials with near-total recall.  Crazy Eddie was a consumer electronics chain that operated in the greater New York area in the 70s and 80s. And before they went out of business (due to massive and multiple counts of fraud by the owners),… Continue Reading

Madison Avenue Meets the Beatles

Something fun for a Friday morning. I’m not sure the source or the significance. It might have been done “just for fun.” A Google search of the “Absolute Music” slate at the end proved inconclusive. However, it was great for a laugh (especially the shot of the engineer potting down the slide that says “Ringo… Continue Reading

How to Reinvent Your “Wheel”

I’ve known about Mad Men, heard it was great, but just never got around to watching it until recently re-upping my Netflix subscription. I stumbled across this piece from the final episode of Season 1, when Creative Director Don Draper helps Kodak re-brand their slide projector, which they called (up until this moment) “The Wheel.”… Continue Reading

Cliches! Everybody’s Doin’ It!

The great thing about cliches is that they’re really easy to write. Someone’s already done the work, in some cases, many times over (Caution: Video contains some naughty words): But the problem with cliches is that, by definition, they’re predictable and overused. So when you use them in your advertising, viewers and listeners tune out… Continue Reading

Home (Page) Improvement Projects Making Headway

Regular visitors to this site may have noticed some pretty major design changes lately. The bad news is, we don’t really HAVE a lot of regular visitors to this site.  The good news, though, is that these new design changes are part of a plan to change that. We’ve merged the old Slater’s Garage site… Continue Reading