Ask a hundred advertising creatives this question, and you’ll probably get MORE than a hundred answers, which may include responses like: “It should be funny. People remember funny. Funny sells!” “The business name should be mentioned no fewer than three times.” “The phone number should be in there – at least twice — so people… Continue Reading
Category Archives: Creativity
Madison Avenue Meets the Beatles
Something fun for a Friday morning. I’m not sure the source or the significance. It might have been done “just for fun.” A Google search of the “Absolute Music” slate at the end proved inconclusive. However, it was great for a laugh (especially the shot of the engineer potting down the slide that says “Ringo… Continue Reading
How to Reinvent Your “Wheel”
I’ve known about Mad Men, heard it was great, but just never got around to watching it until recently re-upping my Netflix subscription. I stumbled across this piece from the final episode of Season 1, when Creative Director Don Draper helps Kodak re-brand their slide projector, which they called (up until this moment) “The Wheel.”… Continue Reading
Cliches! Everybody’s Doin’ It!
The great thing about cliches is that they’re really easy to write. Someone’s already done the work, in some cases, many times over (Caution: Video contains some naughty words): But the problem with cliches is that, by definition, they’re predictable and overused. So when you use them in your advertising, viewers and listeners tune out… Continue Reading
The Power of Audio Triggers
This weekend, we drove past an auto repair place in Tucson, and as we passed by, I heard from an open bay the unmistakable sound of a pneumatic wrench taking the lug nuts off a tire: Here’s what it sounded like… In that brief instant, I was immediately ten years old again, hanging out in… Continue Reading