This clip from Sesame Street first aired back around 1988. I first saw it at Boston University in Walter Lubars‘ “Writing for Broadcast Advertising” class in around 1992. Yeah, we watched Sesame Street in college. Apart from being really catchy, and having a great celebrity cameo roll call, there’s a great lesson here. Each of… Continue Reading
Category Archives: Creativity
“I Saw/Heard a Great Ad Yesterday…”
“…but I don’t remember who it was for.” How many times have you had that conversation with friends, family or co-workers? Happens a lot. Too much, if you ask me. For example, here’s a pop quiz (and don’t cheat): That TV campaign with the adult sitting in a kindergarten classroom asking kids which is better,… Continue Reading
“Is This a Good Ad?”
This question can’t be answered until after the ad has run, and we go back to the client to find out if sales are up, or foot traffic in the store has increased, or web traffic has improved. If the ad worked, it was a good ad. That’s the only measure. At Slater’s Garage Ads… Continue Reading
Share vs. Give Away
Over the last five or six years as a freelancer, I’ve submitted a lot of spec work to various contests, projects, and assignments – mostly in video, but some in copywriting and audio as well. Work done “on spec” means there’s no guarantee of payment out of the gate: You submit the work, and if… Continue Reading
$5,000,000 Worth of Free Advice
Since launching in 2007, video crowdsourcing company Poptent recently paid out their 5,000,000th dollar in awards. I was one of the first freelancers to start working with them when they started, and I also happened to be the recipient of that five millionth dollar when Olivieri Pasta purchased an animation I did this spring. Even… Continue Reading