This is how it’s done, friends: Fiber One has knocked long-form sponsored online video out of the park with this one. It’s genuinely funny and entertaining, and they found the absolute perfect spokesmen to reach the perfect demographic for the product (which you’ll note, we aren’t even exposed to until two minutes in). It’s advertising… Continue Reading
Category Archives: Creativity
Advertising is Not “Art”
People who make ads shouldn’t confuse their work with that of an artist. An artist, by definition, creates something uniquely beautiful — makes tangible some otherwise intangible emotion or idea from inside him/herself. And then the appreciation of that creativity is where the “art” happens. An advertisement, on the other hand, is a public piece… Continue Reading
The Armory on Pima Gets It
One of our mantras when it comes to advertising is, “Be memorable.” An ad that doesn’t stand out in some way — that people forget immediately after they see/hear it — is an opportunity wasted. The guys at the Armory on Pima in Tucson get it. I don’t know who wrote and produced this spot,… Continue Reading
Believing in Your Fee
Great story I’d heard before, but was reminded of while reading The Simple Dollar, a new blog I discovered recently: A French woman, upon seeing Picasso in a Parisian restaurant, approached the great master and insisted that he put down his coffee and make a quick sketch of her. Graciously, Picasso obliged. When he was… Continue Reading
When Do “Bad” Ads Mean Effective Advertising?
Take a look at this spoof commercial from The Midnight Show: Commercial Community College Commercial – watch more funny videos Maybe I have a different philosophy when it comes to advertising, and professional videographers who consider every commercial they produce to be “art” may put a bounty on my head for what I’m about to… Continue Reading