Helping Your Small Business Find Its Voice
A good friend of mine has “DWYSYWD” as his vanity license plate. The first time I saw it on his bumper, I looked at him and said, “Do What You Say You Will Do.” He smiled and told me, “You’re the first person who ever guessed it on the first try.” It made me both […]
We recently completed a blog/website design for the Chicago-based consulting firm HR Topics. The project began when owner Lori Kleiman contracted Slater’s Garage to videotape and edit a couple speaking engagements in Phoenix and Tucson in November. During the filming and editing process, Lori and I spoke at length about how she’d planned to use […]
Have you ever spoken with or met with a potential client who had a reputation of being “difficult,” but after the meeting, you found that was not the case at all? That the perception didn’t fit the reality? At least in my business interactions, no one has ever been as “difficult” as other people had […]
Great story I’d heard before, but was reminded of while reading The Simple Dollar, a new blog I discovered recently: A French woman, upon seeing Picasso in a Parisian restaurant, approached the great master and insisted that he put down his coffee and make a quick sketch of her. Graciously, Picasso obliged. When he was […]
Whose happiness is more important to the success of your business — that of your future customers, or that of your longtime customers? I let my cable/internet/phone provider have it yesterday, because I found out that new customers are able to purchase their services for a lower “introductory” price than I, who have been a […]