As a person with money to spend, your customer only cares about one thing when we boil down the decision to make a purchase of any kind: “What’s in it for me?” So when you write an ad for your business (or when you approve one that someone else writes for you), that’s the question… Continue Reading
Category Archives: Local
Crazy Eddie and Reach Vs. Frequency
I guarantee that readers from the New York tri-state area will remember these commercials with near-total recall. Crazy Eddie was a consumer electronics chain that operated in the greater New York area in the 70s and 80s. And before they went out of business (due to massive and multiple counts of fraud by the owners),… Continue Reading
The Armory on Pima Gets It
One of our mantras when it comes to advertising is, “Be memorable.” An ad that doesn’t stand out in some way — that people forget immediately after they see/hear it — is an opportunity wasted. The guys at the Armory on Pima in Tucson get it. I don’t know who wrote and produced this spot,… Continue Reading
When Do “Bad” Ads Mean Effective Advertising?
Take a look at this spoof commercial from The Midnight Show: Commercial Community College Commercial – watch more funny videos Maybe I have a different philosophy when it comes to advertising, and professional videographers who consider every commercial they produce to be “art” may put a bounty on my head for what I’m about to… Continue Reading