Slater's Garage Ads & Audio

Helping Your Small Business Find Its Voice

$5,000,000 Worth of Free Advice

Since launching in 2007, video crowdsourcing company Poptent recently paid out their 5,000,000th dollar in awards.  I was one of the first freelancers to start working with them when they started, and I also happened to be the recipient of that five millionth dollar when Olivieri Pasta purchased an animation I did this spring. Even […]

Why Use Only Half?

Would you consider producing a TV spot or internet video ad with no images — just an audio track over blank screen? Of course not. Then why would you produce one with ONLY images, and no copy? I’ve always found the practice more than a little frustrating. When there’s no V/O or dialogue as part […]

Magic Brownie Adventure Movie, Starring Cheech and Chong

This is how it’s done, friends: Fiber One has knocked long-form sponsored online video out of the park with this one. It’s genuinely funny and entertaining, and they found the absolute perfect spokesmen to reach the perfect demographic for the product (which you’ll note, we aren’t even exposed to until two minutes in). It’s advertising […]