Category Archives: Production Tools

Whiteboard Video for the Illinois Association of REALTORS®

Since around 2008, Slater’s Garage has enjoyed an incredible partnership with the Illinois Association of REALTORS® and their Political Action Committee. Recently they contacted us to produce a print/video package that would help IAR members explain property taxes simply to current and future Illinois property owners. Our idea (which was a new one for us) was one of those “whiteboard” videos that you’ve seen more and more of lately.

They’re pretty common these days, because they’re an extremely compelling medium, especially if you have a complicated premise that needs to be explained simply. We wrote the script based on information the client provided, recorded the audio track, and then added the images and animation using software from Sparkol called “VideoScribe.” The client was pleased with the outcome, and I was pleased with the performance of the scribe software.

Maybe you’re a brand-new startup who needs to tell people about your company or service. Maybe you’re an existing company with a new facet to your company, and you need to show your existing customers what’s new. Or maybe you need to tell your story for a 30-second commercial to air on TV.  Whatever the case, if you need to explain part of your business to your current or future customers, a “whiteboard” explainer video like the one above may be just the thing.

At Slater’s Garage Ads & Audio, we help small businesses put a unique voice to their marketing through a combination of audio, video and social media. To find out how we can help you bring your marketing to life, contact us today.

 

How to Turn Your Sitting Desk Into a Standing Desk for Under Fifty Bucks

I’ve been reading a lot about how bad too much sitting can be for one’s health. And for my work, I sit a lot. I mean a lot. Video editing, social media consulting, animation, voiceover… All sitting at my desk. And my 42-year-old body is starting to feel the effects. Welp, this week, I had… Continue Reading

Filemail: Large-File Transfer Made Pretty Darn Easy

Most everyone I know who works with video or photos is always on the hunt for an easy way to share or transfer them.  Tough part is, unless you’re sending a REALLY low-resolution video, most video files are fairly large — too large to simply attach in an ordinary e-mail. There are a ton of… Continue Reading

8 Voiceover Tips for Beginners

I spent some time this week recording some radio spots for my friends at Sephone Interactive Media.  They host my web site, and are my general go-to guys for all things web-related.  Incredible team. The series of radio spots I’m producing for them have a small section recorded by each of the team members, followed… Continue Reading

Equipment: My Favorite Headphones

When I started in the radio business, I knew very little about the technical side of the equipment I used.  I knew what sounded good to me, and I knew what I could afford.  So when I bought my first set of headphones in 1993, I tried a couple different ones, read some reviews, and… Continue Reading