Every time your spot airs, you have 30 (or 60, or 15) seconds to make an impression. Every time your spot airs, no one else can use that time. Your competitor’s spot can’t air. It’s your 30 seconds, and yours alone. You have the stage. Make it count! Every time your spot airs, you have… Continue Reading
Category Archives: Radio
The Power of Audio Triggers
This weekend, we drove past an auto repair place in Tucson, and as we passed by, I heard from an open bay the unmistakable sound of a pneumatic wrench taking the lug nuts off a tire: Here’s what it sounded like… In that brief instant, I was immediately ten years old again, hanging out in… Continue Reading
My Creative Homeless Shelter
One of the most valuable lessons of my career is one I learned when I was in college, interning for Michael Coleman at WZLX in Boston: Keep everything. I have archives with all my old scripts, and most of the stuff I’ve produced is still on file someplace (I’ve changed computers several times over the… Continue Reading
8 Voiceover Tips for Beginners
I spent some time this week recording some radio spots for my friends at Sephone Interactive Media. They host my web site, and are my general go-to guys for all things web-related. Incredible team. The series of radio spots I’m producing for them have a small section recorded by each of the team members, followed… Continue Reading