Helping Your Small Business Find Its Voice
We recently completed a blog/website design for the Chicago-based consulting firm HR Topics. The project began when owner Lori Kleiman contracted Slater’s Garage to videotape and edit a couple speaking engagements in Phoenix and Tucson in November. During the filming and editing process, Lori and I spoke at length about how she’d planned to use […]
Glenn Beck did a great interview last week, but it wasn’t a typical Glenn Beck interview. Wherever you stand with him politically, if you’re in business, or in advertising, and you can put aside the politics, there’s a lot to learn here. Beck is a hugely successful media developer, due in no small part to […]
A friend of mine (who also happens to be a client) passed this article along to me this morning from CNN.com. It talks about Twitter’s “identity crisis,” whether the company thinks its 140-characters-or-less social platform is being used as they intended, and where Twitter might be going from here. It’s actually a conversation my friend […]
For business owners who are new to marketing through social media, or who may be thinking about making the leap, one of the most popular questions that gets tossed around is, “How does all this Tweeting and blogging and Facebooking and podcasting translate to sales?” It’s a question that’s not always easily answered, at least […]
Since launching in 2007, video crowdsourcing company Poptent recently paid out their 5,000,000th dollar in awards. I was one of the first freelancers to start working with them when they started, and I also happened to be the recipient of that five millionth dollar when Olivieri Pasta purchased an animation I did this spring. Even […]