This clip from Sesame Street first aired back around 1988. I first saw it at Boston University in Walter Lubars‘ “Writing for Broadcast Advertising” class in around 1992. Yeah, we watched Sesame Street in college. Apart from being really catchy, and having a great celebrity cameo roll call, there’s a great lesson here. Each of… Continue Reading
Category Archives: Video
Animation Solution for Education
Last year, Slater’s Garage undertook our most sizable project to date. It took just about all of 2011 to complete, and it was a huge success for us. The Illinois Real Estate Education Foundation had initially asked us about updating their educational website, which they’d developed to teach middle- and high-schoolers about fiscal responsibility. This… Continue Reading
$5,000,000 Worth of Free Advice
Since launching in 2007, video crowdsourcing company Poptent recently paid out their 5,000,000th dollar in awards. I was one of the first freelancers to start working with them when they started, and I also happened to be the recipient of that five millionth dollar when Olivieri Pasta purchased an animation I did this spring. Even… Continue Reading
Madison Avenue Meets the Beatles
Something fun for a Friday morning. I’m not sure the source or the significance. It might have been done “just for fun.” A Google search of the “Absolute Music” slate at the end proved inconclusive. However, it was great for a laugh (especially the shot of the engineer potting down the slide that says “Ringo… Continue Reading
Why Use Only Half?
Would you consider producing a TV spot or internet video ad with no images — just an audio track over blank screen? Of course not. Then why would you produce one with ONLY images, and no copy? I’ve always found the practice more than a little frustrating. When there’s no V/O or dialogue as part… Continue Reading