As a person with money to spend, your customer only cares about one thing when we boil down the decision to make a purchase of any kind: “What’s in it for me?” So when you write an ad for your business (or when you approve one that someone else writes for you), that’s the question… Continue Reading
Category Archives: Writing
Cliches! Everybody’s Doin’ It!
The great thing about cliches is that they’re really easy to write. Someone’s already done the work, in some cases, many times over (Caution: Video contains some naughty words): But the problem with cliches is that, by definition, they’re predictable and overused. So when you use them in your advertising, viewers and listeners tune out… Continue Reading
Home (Page) Improvement Projects Making Headway
Regular visitors to this site may have noticed some pretty major design changes lately. The bad news is, we don’t really HAVE a lot of regular visitors to this site. The good news, though, is that these new design changes are part of a plan to change that. We’ve merged the old Slater’s Garage site… Continue Reading
Advertising is Not “Art”
People who make ads shouldn’t confuse their work with that of an artist. An artist, by definition, creates something uniquely beautiful — makes tangible some otherwise intangible emotion or idea from inside him/herself. And then the appreciation of that creativity is where the “art” happens. An advertisement, on the other hand, is a public piece… Continue Reading
When Do “Bad” Ads Mean Effective Advertising?
Take a look at this spoof commercial from The Midnight Show: Commercial Community College Commercial – watch more funny videos Maybe I have a different philosophy when it comes to advertising, and professional videographers who consider every commercial they produce to be “art” may put a bounty on my head for what I’m about to… Continue Reading