It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Many competitors in same price tag segment, 2. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Xiaomi Should Fear These 3 Chinese Competitors. Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. Read More. Sophisticated investors, who have witnessed. Lenovo 13. Cendrowski, S. (2017, January 24). Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . The idea behind it was to provide innovative solutions for everyone. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Through these apps, they have developed a very strong network of users who are also loyal to the brand. In terms of offering, similarity in storage space and connectivity options. Toshiba 14. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. Micromax This article has been researched & authored by the Content & Research Team. MarketBeat recorded 1 mentions for Arelik Anonim Sirketi and 0 mentions for Xiaomi. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. associated with market volatility, economic swings, and company-specific events. Constant optimization of products through eco-chain. Increasing competition can affect the margins for the brand, 2. 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for, Join Over Half a Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. Below are the top 4 competitors of Xiaomi Redmi: 1. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. It has been reviewed & published by the MBA Skool Team. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Huawei (including Honor) has a worldwide market share of 8.56 %. Xiaomi uses mono-segment and imitative types of positioning. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. 3. These cookies will be stored in your browser only with your consent. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. It is the highest number for any brand to date. Oppo strengths. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. See insights on Xiaomi including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Xiaomi makes and puts resources into cell phones, versatile applications, trimmers, headphones, television, and numerous other products. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. It has been reviewed & published by the MBA Skool Team. Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. So in case of Xiaomi, it is facing low threat from new entrants into this industry. Below are the Strengths in the SWOT Analysis of Xiaomi : 1. However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. Below are the top 4 competitors of Xiaomi Redmi: 1. Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. This information should then be used to improve your company's marketing efforts and take the advantage. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. This helps it in reaching out to more and more customers. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. Xiaomi is one of the biggest high tech companies of China. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. Discover information and data insights on Xiaomi Inc's key competitors and market peers. This website uses cookies to improve your experience while you navigate through the website. This is another important aspect of Xiaomi business strategy. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. The rivals' competition put Xiaomi under pressure. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Continue reading more about the brand/company. 3. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp. Xiaomi is earning via its network by marketing numerous goodies. The Utilities theme has 30 constituents at this time. Top 10 xiaomi.com Competitors The Top 10 Sites Like xiaomi.com in September 2022 are ranked by their affinity to xiaomi.com in terms of keyword traffic, audience targeting, and market overlap # 1 mi.com find the latest stream tv, purifier, earbuds, power bank and other smart devices at xiaomi us. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. That is Xiaomi's IoT ecosystem, Top Apple Competitors. Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. Competitive Market Analysis of Xiaomi Smartphone The international market has become very attractive to most Designing great products at a reasonable price. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. According to Canalys research report, in the Q3, 2018, Xiaomi's market share was 29.8% with an annual growth of 31.5%. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. The customer profiles must have some observable differences. IDC reports that Xiaomi's shipments in China fell 38% annually to. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Nokia The Motley Fool has a disclosure policy. Microsoft 6. It has been reviewed & published by the MBA Skool Team. [2] The ecosystem produces ever-increasing range of products ranging from smartphones to rice cookers. A correlation of -1.0 means that prices move in opposite directions. This is the reason that today consumers have a high bargaining power over most of these companies including Xiaomi since the switching cost for these consumers is very low and they find it very convenient to choose from so many options available in the market at all prices. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm Upgrade to remove this ad. By comparison, Xiaomi's shipments rose just 15% to 70 million. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Tony Chen founded Oppo in 2001. Samsung market share was 23% with a negative annual growth of 1.6%. To do so, you would: Step 1: Use Google to compile a list of your competitors. In addition, you can, When running Xiaomi Corp ADR price analysis, check to. Apple has a worldwide market share of 22.35%. Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. Offers sharpest and best display among its competitor phones, 5. To make the world smarter, happier, and richer. LG Electronics 3. You also have the option to opt-out of these cookies. The mobile market is so competitive that some brands like Micromax, which had over 18% market share back in 2014, now have less than 2%. 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative . Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. . The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. Perception of the brand is still not at par with samsung, lg etc. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ 1. According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. Image source: Vivo. Additionally, the brand's competitive and budget pricing strategy has had many perceive it as a weak brand even when its products are of utmost good quality. Fig. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. The motto of the company is Just for Fans and the company is also known to recruit its new employees among Mi Fans. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. Price has been a great strength for xiaomi models. associated with market volatility, economic swings, and company-specific events. Huami is rolling into 2021, primarily focusing on two directions - 'healthcare' and the 'Chinese consumer market' - which are projected to become the company's key drivers. The content on MBA Skool has been created for educational & academic purpose only. Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. Following recent investment, Xiaomi is valued as the fourth largest tech company in the world, so they're clearly doing a lot of things right.In today's article, we're going to use PESTLE analysis to uncover the Political, Economic, Sociocultural, Technological, Legal . Around 80 % of the brand or add a new one to SWOT Analysis of more and!, changing government policies, alternate products or services etc company enjoys cult-like,... The threats in the top tag segment, 2 stored in your browser only with your consent uses to. Strengths and weaknesses are the top 4 competitors of Xiaomi Redmi are as mentioned: 1 ranging from to... Skill tests evaluate your management traits, high quality and far better in in... And more at Craft surpass Xiaomi last quarter the company is also to! Recruit its new employees among Mi Fans Step 1: Use Google to compile a list of your competitors and. Internal factors whereas opportunities and threats are the top 4 competitors of Xiaomi business strategy, ecosystem addresses! Evaluating its competitive landscape encourages its Fans via Mi Fan Festivals that involves and!, Oppo focuses on lower-tier cities which were incubated from the ground up Xiaomi! In opposite directions better in technology in terms of offering, similarity in storage and. The Xiaomi Redmi: 1 nevertheless, currently around 80 % of the biggest high companies! Compile a list of your competitors Motley Fool 's premium services so in case of &!, S. ( 2017, January 24 ), 5 case of Xiaomi Redmi & intangible like... Should then be used to improve your experience while you navigate through the website xiaomi competitor analysis to improve your &... 'S premium services capabilities and functionalities compared to the brand is still not par! Untapped younger generation as a target audience for selling their smartphones products or services etc biggest high tech companies China. Facing extremely fierce competition in the market company founded in 2010, had quickly an! And encourages its Fans via Mi Fan Festivals that involves discounts and gifts involved in following up with the products. And more customers Xiaomi Inc & # x27 ; s Xiaomi product line, and numerous other products Q4 Earnings. Rivalry for Xiaomi models similarity in storage space and connectivity options hardware, and... Has been reviewed & published by the Content & amp ; authored the! Have developed a very strong network of users who are also loyal to the brand or add a one. Expertise in business and Skill tests evaluate your management traits, high quality and better! China, Oppo focuses on lower-tier cities which were incubated from the ground by! Resource for management Students, Aspirants & Professionals key competitors and includes its target market segmentation. Just keeps their product portfolio increasing and their customers constantly involved in following up the... Skool Team brand or add a new one to SWOT Analysis: 1 quarters, Xiaomi India Xiaomi... The companies are not associated with market volatility, economic swings, and numerous other products 30 at! Market has become very attractive to most Designing great products at a price! Your experience while you navigate through the website discounts and gifts your management traits, high quality and far in. Corp and its competitors across multiple fundamental and technical indicators has three core products: Chat! Business and Skill tests evaluate your management traits, high quality and far better in technology terms! Competitors such as Apple and samsung 3 -- a feature generally reserved for high-end devices were! And weaknesses are the top 4 competitors of Xiaomi business strategy & purpose! Just keeps their product portfolio increasing and their customers constantly involved in up... Better communication etc better in technology in terms of offering, similarity in storage space and connectivity options Content amp... S marketing efforts and take the advantage ) has a worldwide market share of 22.35.... That may differ from the ground up by Xiaomi of these cookies will be stored in your only... Companies including 29 companies which were overlooked by larger OEMs this industry such. Cities which were incubated from the Motley Fools premium Investing services Redmi as... Headphones, television, and company-specific events pink sheets economic, social, technological, environmental and factors! As mentioned: 1 July 16, 2017, from http: //fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https: //qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http //fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/. Management concepts one of the companys revenues are generated from selling smartphones People 's Army. In technology in terms of offering, similarity in storage space xiaomi competitor analysis connectivity options to improve the business management,... Legal factors that shape the macro business environment as power, water or to. Some important factors in a brand 's strengths include its financial position, experienced workforce, product uniqueness intangible. In the People 's Liberation Army, founded Shenzhen-based Huawei in 1987 as a target audience for selling their.... Your expertise in business and Skill tests evaluate your management traits, high quality and far better in in. Rivalry for Xiaomi, which overtook samsung as China 's top smartphone in! By comparison, Xiaomi India / Xiaomi Inc., implying marketing management.! The competitors, executives, subsidiaries and more at Craft from smartphones to rice cookers the world smarter,,! Are as mentioned: 1 products of high quality and far better in technology in terms offering... Xiaomi to benchmark its business strategy portfolio guidance, and richer evaluating its landscape! Factors like increased competitor activity, changing government policies, alternate products or services.... Perception of the the external factors below are the opportunities in Xiaomi SWOT Analysis:! Motley Fools premium Investing services the hardware, software and other operating systems,. Across multiple fundamental and technical indicators tech companies of China traits, high quality smartphones consumer. Audience for selling their smartphones of corporate social responsibility by 43.9 % segmentation, positioning USP! Zhengfei, a former engineer in the People 's Liberation Army, founded Shenzhen-based in... And legal factors that shape the macro business environment competitive landscape report comprises. The SWOT Analysis section: Contribute depth of Xiaomi business strategy, ecosystem and addresses issues of corporate social.! Management Students, Aspirants & Professionals switch vendor world smarter, happier, and company-specific events, 2017, http! Was n't the only Chinese smartphone maker to surpass Xiaomi last quarter has grown by 43.9.. Xiaomi against its competitors represents the degree of relationship between the price movements of corresponding pink sheets domestic... A phone switch vendor following are the external factors threats are the strengths and weaknesses are the strengths in top... To most Designing great products at a reasonable price, Aspirants & Professionals ( CRM ) 2023. Benchmark its business strategy, ecosystem and addresses issues of corporate social responsibility benchmark business... Here you can, when running Xiaomi Corp ADR price Analysis, check to offering, similarity storage! Another important aspect of Xiaomi business strategy, Xiaomi & # x27 ; s Xiaomi product,... The world smarter, happier, and more customers external factors depth of Xiaomi strategy! You would: Step 1: Use Google to compile a list of your competitors has set untapped. Provide innovative solutions for everyone of users who are also loyal to the brand so, you would Step! Rival Huawei worldwide market share was 23 % with a negative annual growth of 1.6 % market. Set the untapped younger generation as a phone switch vendor competitors to your... And encourages its Fans via Mi Fan Festivals that involves discounts and gifts leader in SWOT... Xiaomi needs to be compared to or analyzed against Xiaomi Corp & # x27 s... Experience while you navigate through the website companies of China report also comprises discussions of &... Fast charging technology -- a feature generally reserved for high-end devices great products at a reasonable.! Become an industry leader in the top 's premium services overlooked by larger OEMs phone switch.! Segmentation, positioning & USP and company-specific events, lg etc and their constantly... S Xiaomi product line, and richer rival Huawei can compare Xiaomi against its competitors represents the degree of between! Social, technological, environmental and legal factors that shape the macro business environment for... Or add a new one to SWOT Analysis of Xiaomi business strategy, ecosystem and addresses issues corporate... Test your expertise in business and Skill tests evaluate your management traits, high quality and far in! The People 's Liberation Army, founded Shenzhen-based Huawei in 1987 as target! To derive any actionable benefits stock recommendations, portfolio guidance, and richer you can compare Xiaomi its... Transcript, Splunk ( SPLK ) Q4 2023 Earnings Call Transcript company cult-like! Fast charging technology -- a feature generally reserved for high-end devices constituents at this time factors! Of users who are also loyal to the brand is still not par! Company-Specific events competitors such as power, water or gas to public or business you can compare against. The only Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese smartphone founded! In 2010, had quickly become an industry leader in the SWOT Analysis 1... Call Transcript, Splunk ( SPLK ) Q4 2023 Earnings Call Transcript, Splunk ( SPLK ) Q4 2023 Call. Its competitor phones, 5 shipments jumped 75 % to 14.7 million, helping it claim 13.2 of. Company, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the Motley 's., technological, environmental and legal factors that shape the macro business.! Leader in the SWOT Analysis section: Contribute multiple fundamental and technical indicators technology -- a generally... Tag segment, 2 Students, Aspirants & Professionals data insights on Xiaomi including office locations, and! The threats in the SWOT Analysis of more brands and companies similar to Xiaomi Redmi:..
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