Slater's Garage Ads & Audio

Helping Your Small Business Find Its Voice

Advertising is Not “Art”

People who make ads shouldn’t confuse their work with that of an artist. An artist, by definition, creates something uniquely beautiful  — makes tangible some otherwise intangible emotion or idea from inside him/herself.  And then the appreciation of that creativity is where the “art” happens. An advertisement, on the other hand, is a public piece […]

A Vacation from “Staycation”

That’s the term advertisers and the media use to describe a vacation where you don’t actually travel. You stay home, or stay close to home. But you already knew that, because it’s everywhere. Every swimming pool dealer’s commercial invites you to “take a Staycation.” The big-box stores remind you that “it’s Staycation season.” Every news […]