Helping Your Small Business Find Its Voice
The great thing about cliches is that they’re really easy to write. Someone’s already done the work, in some cases, many times over (Caution: Video contains some naughty words): But the problem with cliches is that, by definition, they’re predictable and overused. So when you use them in your advertising, viewers and listeners tune out […]
Have you noticed the recent surge in cello music in commercials? Facebook is the most recent offender — their video explaining their new “Messages” feature sounds disappointingly similar to several other spots currently on the air and online. Here’s just a mere smattering of similar-sounding background music which, to me, makes every ad blend together […]
That’s the term advertisers and the media use to describe a vacation where you don’t actually travel. You stay home, or stay close to home. But you already knew that, because it’s everywhere. Every swimming pool dealer’s commercial invites you to “take a Staycation.” The big-box stores remind you that “it’s Staycation season.” Every news […]