Helping Your Small Business Find Its Voice
Yannig Roth is a PhD student in Paris who’s working in crowdsourcing and customer creativity. He wrote a blog post today about whether “Crowdsourcing” as a medium delivers on its promise to creatives to bring them recognition and fame, or leads to larger, more prestigious paid work. He Tweeted me to ask me my thoughts […]
Since around 2008, Slater’s Garage has enjoyed an incredible partnership with the Illinois Association of REALTORS® and their Political Action Committee. Recently they contacted us to produce a print/video package that would help IAR members explain property taxes simply to current and future Illinois property owners. Our idea (which was a new one for us) […]
Yesterday, I solved a household plumbing problem all by myself! Actually, that’s not entirely true. I had help… from YouTube. Some background: This past weekend, our bathtub faucet quit delivering hot water. So, after the required amount of cursing, I calculated what it would cost to have a plumber come out to do the job. […]
This is how it’s done, friends: Fiber One has knocked long-form sponsored online video out of the park with this one. It’s genuinely funny and entertaining, and they found the absolute perfect spokesmen to reach the perfect demographic for the product (which you’ll note, we aren’t even exposed to until two minutes in). It’s advertising […]
Kevin Nalty of Nalts Consulting posted this spot for Intel over at his blog, and beneath that is my comment, taken verbatim from there: “Wow… What a fun spot! Viral or not, I’d happily watch that as an interruption to my regularly scheduled TV programming choices (which are becoming fewer and fewer these days anyway), […]