Direct Mail Likes Radio

On By Brett

You know Val-Pak?  That’s the thick blue envelope you get in your mailbox every couple months that’s just chock FULL of UNBELIEVABLE savings, with coupons for area businesses, and even for a few businesses that aren’t anywhere near where you live.  Dunno about you, but I throw mine away without even opening the envelope.

Anyhoo, today, I heard an ad for Val-Pak on the RADIO.  Think about that for a second:  The direct mail advertisers are using radio to tell you to check your mailbox for all these great coupons.  Funny, since they just signed up a whole bunch of clients by telling them how great and how effective direct mail is.