Helping Your Small Business Find Its Voice
Thanks to Michelle Goodman, a freelance writer, blogger, and author of a couple great books about freelancing, for the article she wrote for entrepreneur.com this week. She and I spoke at length about the burgeoning Crowdsourcing trend in audio, video and design – the (mostly) pros, and (not as many) cons… Clipped from: www.entrepreneur.com by […]
My all-time favorite advertising quote comes from William Bernbach: “Properly practiced creativity can make one ad do the work of ten.” That one statement pretty much answers the question, “How do I maximize return on my advertising expenditure?” While it’s true that frequency of message does play a big part in your campaign’s success, a […]
What do Porsche sports cars and Samuel Adams beer have in common? Both products came about because their inventors couldn’t find an existing product they liked, so they made their own. Ferry Porsche, son of the company’s founder, couldn’t find a car he wanted to buy, so he had the company build one he did […]
Doritos’ “Crash the SuperBowl” is the “white elephant” of video contests. In short, your 30-second submission could get played during the Super Bowl, AND could win you a million bucks. It’s a big contest, with a potentially huge payoff, and as of this writing, there are 8 hours before the submission deadline ends, and over […]
Here’s the latest one we’ve entered for the AMD Alliance: AMD is “Age-Related Macular Degeneration,” the leading cause of blindness in adults over the age of 50. Millions are affected worldwide, and the AMD Alliance is in the middle of a video contest to help raise awareness. Just about all the shoots we do for […]