Helping Your Small Business Find Its Voice
One of the “white elephants” of online video is to have your video “go viral,” and become one of those things that gets passed around the world and back again in e-mails between friends and co-workers who say, “Dude, check this out! It’s SO funny!” And if you’re a company or brand that happens to […]
The new phone book arrived this week… We keep it at the bottom of a large, heavy-duty, black contractor bag with all the other stuff we no longer need or use. Where do you keep yours?
I think that when it comes to garnering results from advertising, online video is not that different a medium as TV or radio or even print. It’s the old postulate about sending “the Right Message to the Right People at the Right Time and Place.” The difference in online video is the specificity of choices […]
Mehlman. So, who’s Peter Mehlman? Ask Jerry Seinfeld. Everyone knows Jerry, Elaine, George, and Kramer. Peter Mehlman, however, is largely unrecognized. Mehlman wrote more Seinfeld episodes than anyone except Jerry Seinfeld and Larry David. He’s the guy who coined the term “Spongeworthy,” and gave us the Soup Nazi. Why mention Mehlman? Because, while it may […]
Rachael Ray is getting millions in endorsement dollars from Dunkin’ Donuts. She’s slated to be their spokesperson through 2010. Do you go there any more often now that she’s telling you to? I don’t. In fact (and I don’t think I’m alone here), I’m conscious enough of her overexposure for it to act as a […]