Helping Your Small Business Find Its Voice
This question can’t be answered until after the ad has run, and we go back to the client to find out if sales are up, or foot traffic in the store has increased, or web traffic has improved. If the ad worked, it was a good ad. That’s the only measure. At Slater’s Garage Ads […]
Over the last five or six years as a freelancer, I’ve submitted a lot of spec work to various contests, projects, and assignments – mostly in video, but some in copywriting and audio as well. Work done “on spec” means there’s no guarantee of payment out of the gate: You submit the work, and if […]
For business owners who are new to marketing through social media, or who may be thinking about making the leap, one of the most popular questions that gets tossed around is, “How does all this Tweeting and blogging and Facebooking and podcasting translate to sales?” It’s a question that’s not always easily answered, at least […]
Not unlike Jerry Seinfeld, most of my exposure to anything resembling culture has been from cartoons. Here are some classical pieces that, for most of us, are probably more well-known from their use in animated shorts over the years. 1) Powerhouse by Raymond Scott — Carl Stalling, the musical director of all those Warner Brothers […]
Last year, Slater’s Garage undertook our most sizable project to date. It took just about all of 2011 to complete, and it was a huge success for us. The Illinois Real Estate Education Foundation had initially asked us about updating their educational website, which they’d developed to teach middle- and high-schoolers about fiscal responsibility. This […]