Helping Your Small Business Find Its Voice
Have you ever spoken with or met with a potential client who had a reputation of being “difficult,” but after the meeting, you found that was not the case at all? That the perception didn’t fit the reality? At least in my business interactions, no one has ever been as “difficult” as other people had […]
Since launching in 2007, video crowdsourcing company Poptent recently paid out their 5,000,000th dollar in awards. I was one of the first freelancers to start working with them when they started, and I also happened to be the recipient of that five millionth dollar when Olivieri Pasta purchased an animation I did this spring. Even […]
Just wanted to take a quick moment to thank Maple Leaf Foods, Inc. of Montreal. They selected our animated “Speed Dating” video as one of two winners of their Olivieri Pasta “Mondays Made Special” assignment, hosted by the awesome team at Poptent. I’m now able to say, unequivocally, that Slater’s Garage is an international company. […]
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That quote is attributed to John Wanamaker, a 19th century department store merchant, and it raises an ongoing challenge for any business owner: How do I know whether my ads are working? If you start your campaign without […]
As a person with money to spend, your customer only cares about one thing when we boil down the decision to make a purchase of any kind: “What’s in it for me?” So when you write an ad for your business (or when you approve one that someone else writes for you), that’s the question […]