Helping Your Small Business Find Its Voice
People who make ads shouldn’t confuse their work with that of an artist. An artist, by definition, creates something uniquely beautiful — makes tangible some otherwise intangible emotion or idea from inside him/herself. And then the appreciation of that creativity is where the “art” happens. An advertisement, on the other hand, is a public piece […]
Most everyone I know who works with video or photos is always on the hunt for an easy way to share or transfer them. Tough part is, unless you’re sending a REALLY low-resolution video, most video files are fairly large — too large to simply attach in an ordinary e-mail. There are a ton of […]
Over in Washington, D.C. at the National Cattlemen’s Beef Association, they TOTALLY see the value in using a little online video marketing to drive home their point about the overreaching regulations the Federal Government is trying to impose on the U.S.’s Agricultural and Ranching industries. And in their ultimate wisdom, they even saw fit to […]
I’m a big fan of Nick Bertke, whose professional handle is Pogo. He’s a VJ/producer who creates songs using music and sounds from films like Disney’s Alice in Wonderland. Recently, Pogo hosted a contest inviting people to provide video to accompany a song called “Mellow Brick Road,” which uses audio from The Wizard of Oz. […]
One of our mantras when it comes to advertising is, “Be memorable.” An ad that doesn’t stand out in some way — that people forget immediately after they see/hear it — is an opportunity wasted. The guys at the Armory on Pima in Tucson get it. I don’t know who wrote and produced this spot, […]