Helping Your Small Business Find Its Voice
Thanks to Michelle Goodman, a freelance writer, blogger, and author of a couple great books about freelancing, for the article she wrote for entrepreneur.com this week. She and I spoke at length about the burgeoning Crowdsourcing trend in audio, video and design – the (mostly) pros, and (not as many) cons… Clipped from: www.entrepreneur.com by […]
My all-time favorite advertising quote comes from William Bernbach: “Properly practiced creativity can make one ad do the work of ten.” That one statement pretty much answers the question, “How do I maximize return on my advertising expenditure?” While it’s true that frequency of message does play a big part in your campaign’s success, a […]
Doritos’ “Crash the SuperBowl” is the “white elephant” of video contests. In short, your 30-second submission could get played during the Super Bowl, AND could win you a million bucks. It’s a big contest, with a potentially huge payoff, and as of this writing, there are 8 hours before the submission deadline ends, and over […]
And they’re each trying to meet women. So the first guy walks up to a cute blonde who’s sitting there, sipping a Cosmo, minding her own business. And he starts yelling at her – literally screaming, loud enough for everyone in the place to hear: “Hey! I’m a lawyer! I make 200 Grand a year! […]
Every so often on cable TV, I see promotions offering incentives to new cable subscribers: “Sign up now, and get the first 3 months FREE!” or some similar reward to prospective customers. I’ve been a loyal cable subscriber for the past 8 years. I’ve paid my bill every month, and use my cable company for […]