Helping Your Small Business Find Its Voice
I just posted a guest blog entry at Sephone Internet Solutions — the web designers who do my Slater’s Garage site. They asked me to contribute a piece about YouTube, and the increasing popularity of online video as a marketing vehicle. Hop on over and check it out when you get a minute.
One of the “white elephants” of online video is to have your video “go viral,” and become one of those things that gets passed around the world and back again in e-mails between friends and co-workers who say, “Dude, check this out! It’s SO funny!” And if you’re a company or brand that happens to […]
I think that when it comes to garnering results from advertising, online video is not that different a medium as TV or radio or even print. It’s the old postulate about sending “the Right Message to the Right People at the Right Time and Place.” The difference in online video is the specificity of choices […]
Rachael Ray is getting millions in endorsement dollars from Dunkin’ Donuts. She’s slated to be their spokesperson through 2010. Do you go there any more often now that she’s telling you to? I don’t. In fact (and I don’t think I’m alone here), I’m conscious enough of her overexposure for it to act as a […]
Pleased as punch to share some great news: XLNT Ads, a consumer-generated advertising site, recently announced the winners for their series of video contests for their “XLNT” brands, and they chose one of our spots as the winner of the XLNT DIY contest: “XLNT DIY” is a fictional do-it-yourself store, along the lines of a […]