Helping Your Small Business Find Its Voice
“…but I don’t remember who it was for.” How many times have you had that conversation with friends, family or co-workers? Happens a lot. Too much, if you ask me. For example, here’s a pop quiz (and don’t cheat): That TV campaign with the adult sitting in a kindergarten classroom asking kids which is better, […]
This question can’t be answered until after the ad has run, and we go back to the client to find out if sales are up, or foot traffic in the store has increased, or web traffic has improved. If the ad worked, it was a good ad. That’s the only measure. At Slater’s Garage Ads […]
For business owners who are new to marketing through social media, or who may be thinking about making the leap, one of the most popular questions that gets tossed around is, “How does all this Tweeting and blogging and Facebooking and podcasting translate to sales?” It’s a question that’s not always easily answered, at least […]
Have you ever spoken with or met with a potential client who had a reputation of being “difficult,” but after the meeting, you found that was not the case at all? That the perception didn’t fit the reality? At least in my business interactions, no one has ever been as “difficult” as other people had […]
Since launching in 2007, video crowdsourcing company Poptent recently paid out their 5,000,000th dollar in awards. I was one of the first freelancers to start working with them when they started, and I also happened to be the recipient of that five millionth dollar when Olivieri Pasta purchased an animation I did this spring. Even […]