Helping Your Small Business Find Its Voice
As a huge classic rock fan, and former classic rock radio DJ, I’ve gotten very used to album rock, and I much prefer the full album-length versions of songs, as opposed to their radio-edit counterparts. Additionally, there are often medleys or two-song couplets on rock albums that I believe should never be played separately. For […]
Major pet peeve of ours: TV commercials with no words in ’em. Your ads are supposed to sell, so use both video AND audio to craft as strong and compelling a sales message as possible. I haven’t seen a “video-only” TV spot yet whose message couldn’t be strengthened with the addition of some copy. At […]
Not unlike Jerry Seinfeld, most of my exposure to anything resembling culture has been from cartoons. Here are some classical pieces that, for most of us, are probably more well-known from their use in animated shorts over the years. 1) Powerhouse by Raymond Scott — Carl Stalling, the musical director of all those Warner Brothers […]
Last year, Slater’s Garage undertook our most sizable project to date. It took just about all of 2011 to complete, and it was a huge success for us. The Illinois Real Estate Education Foundation had initially asked us about updating their educational website, which they’d developed to teach middle- and high-schoolers about fiscal responsibility. This […]
Would you consider producing a TV spot or internet video ad with no images — just an audio track over blank screen? Of course not. Then why would you produce one with ONLY images, and no copy? I’ve always found the practice more than a little frustrating. When there’s no V/O or dialogue as part […]