Helping Your Small Business Find Its Voice
People who make ads shouldn’t confuse their work with that of an artist. An artist, by definition, creates something uniquely beautiful — makes tangible some otherwise intangible emotion or idea from inside him/herself. And then the appreciation of that creativity is where the “art” happens. An advertisement, on the other hand, is a public piece […]
One of our mantras when it comes to advertising is, “Be memorable.” An ad that doesn’t stand out in some way — that people forget immediately after they see/hear it — is an opportunity wasted. The guys at the Armory on Pima in Tucson get it. I don’t know who wrote and produced this spot, […]
Great story I’d heard before, but was reminded of while reading The Simple Dollar, a new blog I discovered recently: A French woman, upon seeing Picasso in a Parisian restaurant, approached the great master and insisted that he put down his coffee and make a quick sketch of her. Graciously, Picasso obliged. When he was […]
Take a look at this spoof commercial from The Midnight Show: Commercial Community College Commercial – watch more funny videos Maybe I have a different philosophy when it comes to advertising, and professional videographers who consider every commercial they produce to be “art” may put a bounty on my head for what I’m about to […]
Here’s a recent TV spot we produced for Mark’s Music in Brewer, Maine, featuring “Mini-Mark”, an animated cartoon character we created based on the store’s owner (who’s a character in his own right). The client decided to turn a recently thwarted robbery attempt into a sale, so to advertise it, we went with a “Breaking […]