Helping Your Small Business Find Its Voice
One of the most valuable lessons of my career is one I learned when I was in college, interning for Michael Coleman at WZLX in Boston: Keep everything. I have archives with all my old scripts, and most of the stuff I’ve produced is still on file someplace (I’ve changed computers several times over the […]
Kevin Nalty of Nalts Consulting posted this spot for Intel over at his blog, and beneath that is my comment, taken verbatim from there: “Wow… What a fun spot! Viral or not, I’d happily watch that as an interruption to my regularly scheduled TV programming choices (which are becoming fewer and fewer these days anyway), […]
Have you noticed the recent surge in cello music in commercials? Facebook is the most recent offender — their video explaining their new “Messages” feature sounds disappointingly similar to several other spots currently on the air and online. Here’s just a mere smattering of similar-sounding background music which, to me, makes every ad blend together […]
As Hurricane Earl blows through this weekend, we’re finally getting a bit of rain. About time. Summer in Maine this year has been particularly dry, and consistently warm overall, and this past week, we had several days in a row when it was over 90 degrees. It’s been a (pardon the pun) hot topic on […]
My all-time favorite advertising quote comes from William Bernbach: “Properly practiced creativity can make one ad do the work of ten.” That one statement pretty much answers the question, “How do I maximize return on my advertising expenditure?” While it’s true that frequency of message does play a big part in your campaign’s success, a […]