Helping Your Small Business Find Its Voice
Boy, I’ve been dealing with a lot of school lately. This fall semester, I started teaching as an adjunct professor at the New England School of Communication. And on top of that, I also recently spent a few weeks enrolled at Electoral College: In all honesty, before producing this video for ElectoralCollegeUSA, like the young […]
I was recently fortunate enough to win the Grand Prize in the Maine Association of Realtors’ “My Piece of Maine” video contest which ran April to June of this year. And over the past year or so, I’ve had a pretty good batting average with many of the “consumer-generated advertising” contests that brands have held […]
I just posted a guest blog entry at Sephone Internet Solutions — the web designers who do my Slater’s Garage site. They asked me to contribute a piece about YouTube, and the increasing popularity of online video as a marketing vehicle. Hop on over and check it out when you get a minute.
One of the “white elephants” of online video is to have your video “go viral,” and become one of those things that gets passed around the world and back again in e-mails between friends and co-workers who say, “Dude, check this out! It’s SO funny!” And if you’re a company or brand that happens to […]
I think that when it comes to garnering results from advertising, online video is not that different a medium as TV or radio or even print. It’s the old postulate about sending “the Right Message to the Right People at the Right Time and Place.” The difference in online video is the specificity of choices […]