Helping Your Small Business Find Its Voice
Something fun for a Friday morning. I’m not sure the source or the significance. It might have been done “just for fun.” A Google search of the “Absolute Music” slate at the end proved inconclusive. However, it was great for a laugh (especially the shot of the engineer potting down the slide that says “Ringo […]
The great thing about cliches is that they’re really easy to write. Someone’s already done the work, in some cases, many times over (Caution: Video contains some naughty words): But the problem with cliches is that, by definition, they’re predictable and overused. So when you use them in your advertising, viewers and listeners tune out […]
Would you consider producing a TV spot or internet video ad with no images — just an audio track over blank screen? Of course not. Then why would you produce one with ONLY images, and no copy? I’ve always found the practice more than a little frustrating. When there’s no V/O or dialogue as part […]
This weekend, we drove past an auto repair place in Tucson, and as we passed by, I heard from an open bay the unmistakable sound of a pneumatic wrench taking the lug nuts off a tire: Here’s what it sounded like… In that brief instant, I was immediately ten years old again, hanging out in […]
This is how it’s done, friends: Fiber One has knocked long-form sponsored online video out of the park with this one. It’s genuinely funny and entertaining, and they found the absolute perfect spokesmen to reach the perfect demographic for the product (which you’ll note, we aren’t even exposed to until two minutes in). It’s advertising […]