Helping Your Small Business Find Its Voice
Major pet peeve of ours: TV commercials with no words in ’em. Your ads are supposed to sell, so use both video AND audio to craft as strong and compelling a sales message as possible. I haven’t seen a “video-only” TV spot yet whose message couldn’t be strengthened with the addition of some copy. At […]
Over the last five or six years as a freelancer, I’ve submitted a lot of spec work to various contests, projects, and assignments – mostly in video, but some in copywriting and audio as well. Work done “on spec” means there’s no guarantee of payment out of the gate: You submit the work, and if […]
Not unlike Jerry Seinfeld, most of my exposure to anything resembling culture has been from cartoons. Here are some classical pieces that, for most of us, are probably more well-known from their use in animated shorts over the years. 1) Powerhouse by Raymond Scott — Carl Stalling, the musical director of all those Warner Brothers […]
Every time your spot airs, you have 30 (or 60, or 15) seconds to make an impression. Every time your spot airs, no one else can use that time. Your competitor’s spot can’t air. It’s your 30 seconds, and yours alone. You have the stage. Make it count! Every time your spot airs, you have […]
Would you consider producing a TV spot or internet video ad with no images — just an audio track over blank screen? Of course not. Then why would you produce one with ONLY images, and no copy? I’ve always found the practice more than a little frustrating. When there’s no V/O or dialogue as part […]