Helping Your Small Business Find Its Voice
This weekend, we drove past an auto repair place in Tucson, and as we passed by, I heard from an open bay the unmistakable sound of a pneumatic wrench taking the lug nuts off a tire: Here’s what it sounded like… In that brief instant, I was immediately ten years old again, hanging out in […]
People who make ads shouldn’t confuse their work with that of an artist. An artist, by definition, creates something uniquely beautiful — makes tangible some otherwise intangible emotion or idea from inside him/herself. And then the appreciation of that creativity is where the “art” happens. An advertisement, on the other hand, is a public piece […]
I’m a big fan of Nick Bertke, whose professional handle is Pogo. He’s a VJ/producer who creates songs using music and sounds from films like Disney’s Alice in Wonderland. Recently, Pogo hosted a contest inviting people to provide video to accompany a song called “Mellow Brick Road,” which uses audio from The Wizard of Oz. […]
One of the most valuable lessons of my career is one I learned when I was in college, interning for Michael Coleman at WZLX in Boston: Keep everything. I have archives with all my old scripts, and most of the stuff I’ve produced is still on file someplace (I’ve changed computers several times over the […]
I spent some time this week recording some radio spots for my friends at Sephone Interactive Media. They host my web site, and are my general go-to guys for all things web-related. Incredible team. The series of radio spots I’m producing for them have a small section recorded by each of the team members, followed […]