Helping Your Small Business Find Its Voice
Have you noticed the recent surge in cello music in commercials? Facebook is the most recent offender — their video explaining their new “Messages” feature sounds disappointingly similar to several other spots currently on the air and online. Here’s just a mere smattering of similar-sounding background music which, to me, makes every ad blend together […]
When I started in the radio business, I knew very little about the technical side of the equipment I used. I knew what sounded good to me, and I knew what I could afford. So when I bought my first set of headphones in 1993, I tried a couple different ones, read some reviews, and […]
Whether you need music for audio or video production, the hunt for a good music library can take you to some interesting places. And depending on what you find, it’s not always easy to tell what the licensing rights are for many of the songs and libraries that show up in your search. I found […]
Thanks to Michelle Goodman, a freelance writer, blogger, and author of a couple great books about freelancing, for the article she wrote for entrepreneur.com this week. She and I spoke at length about the burgeoning Crowdsourcing trend in audio, video and design – the (mostly) pros, and (not as many) cons… Clipped from: www.entrepreneur.com by […]
Rachael Ray is getting millions in endorsement dollars from Dunkin’ Donuts. She’s slated to be their spokesperson through 2010. Do you go there any more often now that she’s telling you to? I don’t. In fact (and I don’t think I’m alone here), I’m conscious enough of her overexposure for it to act as a […]