Helping Your Small Business Find Its Voice
Ask a hundred advertising creatives this question, and you’ll probably get MORE than a hundred answers, which may include responses like: “It should be funny. People remember funny. Funny sells!” “The business name should be mentioned no fewer than three times.” “The phone number should be in there – at least twice — so people […]
Every time your spot airs, you have 30 (or 60, or 15) seconds to make an impression. Every time your spot airs, no one else can use that time. Your competitor’s spot can’t air. It’s your 30 seconds, and yours alone. You have the stage. Make it count! Every time your spot airs, you have […]
I guarantee that readers from the New York tri-state area will remember these commercials with near-total recall. Crazy Eddie was a consumer electronics chain that operated in the greater New York area in the 70s and 80s. And before they went out of business (due to massive and multiple counts of fraud by the owners), […]
The great thing about cliches is that they’re really easy to write. Someone’s already done the work, in some cases, many times over (Caution: Video contains some naughty words): But the problem with cliches is that, by definition, they’re predictable and overused. So when you use them in your advertising, viewers and listeners tune out […]
Would you consider producing a TV spot or internet video ad with no images — just an audio track over blank screen? Of course not. Then why would you produce one with ONLY images, and no copy? I’ve always found the practice more than a little frustrating. When there’s no V/O or dialogue as part […]