Helping Your Small Business Find Its Voice
This is how it’s done, friends: Fiber One has knocked long-form sponsored online video out of the park with this one. It’s genuinely funny and entertaining, and they found the absolute perfect spokesmen to reach the perfect demographic for the product (which you’ll note, we aren’t even exposed to until two minutes in). It’s advertising […]
People who make ads shouldn’t confuse their work with that of an artist. An artist, by definition, creates something uniquely beautiful — makes tangible some otherwise intangible emotion or idea from inside him/herself. And then the appreciation of that creativity is where the “art” happens. An advertisement, on the other hand, is a public piece […]
I’m a big fan of Nick Bertke, whose professional handle is Pogo. He’s a VJ/producer who creates songs using music and sounds from films like Disney’s Alice in Wonderland. Recently, Pogo hosted a contest inviting people to provide video to accompany a song called “Mellow Brick Road,” which uses audio from The Wizard of Oz. […]
One of our mantras when it comes to advertising is, “Be memorable.” An ad that doesn’t stand out in some way — that people forget immediately after they see/hear it — is an opportunity wasted. The guys at the Armory on Pima in Tucson get it. I don’t know who wrote and produced this spot, […]
Great story I’d heard before, but was reminded of while reading The Simple Dollar, a new blog I discovered recently: A French woman, upon seeing Picasso in a Parisian restaurant, approached the great master and insisted that he put down his coffee and make a quick sketch of her. Graciously, Picasso obliged. When he was […]