Helping Your Small Business Find Its Voice
I guarantee that readers from the New York tri-state area will remember these commercials with near-total recall. Crazy Eddie was a consumer electronics chain that operated in the greater New York area in the 70s and 80s. And before they went out of business (due to massive and multiple counts of fraud by the owners), […]
People who make ads shouldn’t confuse their work with that of an artist. An artist, by definition, creates something uniquely beautiful — makes tangible some otherwise intangible emotion or idea from inside him/herself. And then the appreciation of that creativity is where the “art” happens. An advertisement, on the other hand, is a public piece […]
I spent some time this week recording some radio spots for my friends at Sephone Interactive Media. They host my web site, and are my general go-to guys for all things web-related. Incredible team. The series of radio spots I’m producing for them have a small section recorded by each of the team members, followed […]
* By Brett Slater and Kelly Slater I guess it’s official now: We’re in a recession. Businesses are cutting back, and consumers are tightening their belts — maybe not going out to eat as often, or not treating ourselves to extravagances we once did. So does that mean no one’s buying ANYthing anymore? Obviously, not. […]
If you ask me, the only definition of “Broadcast Quality” video production is that it be, well, broadcast. These days, no longer does one need thousands of dollars worth of camera equipment, lighting, actors, post-production equipment, monitors, playback and editing gear, etc. As equipment and software become more advanced, amateur and semi-pro producers can do […]