Helping Your Small Business Find Its Voice
That’s the term advertisers and the media use to describe a vacation where you don’t actually travel. You stay home, or stay close to home. But you already knew that, because it’s everywhere. Every swimming pool dealer’s commercial invites you to “take a Staycation.” The big-box stores remind you that “it’s Staycation season.” Every news […]
“Imagination grows by exercise, and contrary to common belief, is more powerful in the mature than in the young.” — William Somerset Maugham The truth of the matter is, I’m a little too heavy. And I’m a lot creative. I’m overweight because I don’t exercise enough, and I’m creative because I do. Did you ever […]
I was recently fortunate enough to win the Grand Prize in the Maine Association of Realtors’ “My Piece of Maine” video contest which ran April to June of this year. And over the past year or so, I’ve had a pretty good batting average with many of the “consumer-generated advertising” contests that brands have held […]
I think that when it comes to garnering results from advertising, online video is not that different a medium as TV or radio or even print. It’s the old postulate about sending “the Right Message to the Right People at the Right Time and Place.” The difference in online video is the specificity of choices […]
Pleased as punch to share some great news: XLNT Ads, a consumer-generated advertising site, recently announced the winners for their series of video contests for their “XLNT” brands, and they chose one of our spots as the winner of the XLNT DIY contest: “XLNT DIY” is a fictional do-it-yourself store, along the lines of a […]