Helping Your Small Business Find Its Voice
Major pet peeve of ours: TV commercials with no words in ’em. Your ads are supposed to sell, so use both video AND audio to craft as strong and compelling a sales message as possible. I haven’t seen a “video-only” TV spot yet whose message couldn’t be strengthened with the addition of some copy. At […]
Yesterday, I solved a household plumbing problem all by myself! Actually, that’s not entirely true. I had help… from YouTube. Some background: This past weekend, our bathtub faucet quit delivering hot water. So, after the required amount of cursing, I calculated what it would cost to have a plumber come out to do the job. […]
As you prepare the next round of creative for your business’ advertising campaign, here’s something to think about to help you craft your message. Treat your advertising as a mirror, and let your customers envision themselves in your store, using your product or service. Many ads “feature” a business’ storefront, its shelves, its selection of […]
“…but I don’t remember who it was for.” How many times have you had that conversation with friends, family or co-workers? Happens a lot. Too much, if you ask me. For example, here’s a pop quiz (and don’t cheat): That TV campaign with the adult sitting in a kindergarten classroom asking kids which is better, […]
This question can’t be answered until after the ad has run, and we go back to the client to find out if sales are up, or foot traffic in the store has increased, or web traffic has improved. If the ad worked, it was a good ad. That’s the only measure. At Slater’s Garage Ads […]