Helping Your Small Business Find Its Voice
The great thing about cliches is that they’re really easy to write. Someone’s already done the work, in some cases, many times over (Caution: Video contains some naughty words): But the problem with cliches is that, by definition, they’re predictable and overused. So when you use them in your advertising, viewers and listeners tune out […]
Would you consider producing a TV spot or internet video ad with no images — just an audio track over blank screen? Of course not. Then why would you produce one with ONLY images, and no copy? I’ve always found the practice more than a little frustrating. When there’s no V/O or dialogue as part […]
This weekend, we drove past an auto repair place in Tucson, and as we passed by, I heard from an open bay the unmistakable sound of a pneumatic wrench taking the lug nuts off a tire: Here’s what it sounded like… In that brief instant, I was immediately ten years old again, hanging out in […]
People who make ads shouldn’t confuse their work with that of an artist. An artist, by definition, creates something uniquely beautiful — makes tangible some otherwise intangible emotion or idea from inside him/herself. And then the appreciation of that creativity is where the “art” happens. An advertisement, on the other hand, is a public piece […]
I’m a big fan of Nick Bertke, whose professional handle is Pogo. He’s a VJ/producer who creates songs using music and sounds from films like Disney’s Alice in Wonderland. Recently, Pogo hosted a contest inviting people to provide video to accompany a song called “Mellow Brick Road,” which uses audio from The Wizard of Oz. […]