Helping Your Small Business Find Its Voice
That’s the term advertisers and the media use to describe a vacation where you don’t actually travel. You stay home, or stay close to home. But you already knew that, because it’s everywhere. Every swimming pool dealer’s commercial invites you to “take a Staycation.” The big-box stores remind you that “it’s Staycation season.” Every news […]
You know Val-Pak? That’s the thick blue envelope you get in your mailbox every couple months that’s just chock FULL of UNBELIEVABLE savings, with coupons for area businesses, and even for a few businesses that aren’t anywhere near where you live. Dunno about you, but I throw mine away without even opening the envelope. Anyhoo, […]
“Imagination grows by exercise, and contrary to common belief, is more powerful in the mature than in the young.” — William Somerset Maugham The truth of the matter is, I’m a little too heavy. And I’m a lot creative. I’m overweight because I don’t exercise enough, and I’m creative because I do. Did you ever […]
I was recently fortunate enough to win the Grand Prize in the Maine Association of Realtors’ “My Piece of Maine” video contest which ran April to June of this year. And over the past year or so, I’ve had a pretty good batting average with many of the “consumer-generated advertising” contests that brands have held […]
I think that when it comes to garnering results from advertising, online video is not that different a medium as TV or radio or even print. It’s the old postulate about sending “the Right Message to the Right People at the Right Time and Place.” The difference in online video is the specificity of choices […]