Helping Your Small Business Find Its Voice
I just finished reading an article about the latest e-mail virus threat, called “CryptoLocker.” It’s a new thing called “ransomware,” which essentially encrypts your computer’s files, and holds them hostage until you pay (via anonymous methods of course) to have your files “unlocked” and the virus uninstalled. You can get the details on the virus […]
As a huge classic rock fan, and former classic rock radio DJ, I’ve gotten very used to album rock, and I much prefer the full album-length versions of songs, as opposed to their radio-edit counterparts. Additionally, there are often medleys or two-song couplets on rock albums that I believe should never be played separately. For […]
This week, we finished up a project for Green Acres Kennel Shop in Bangor, Maine. Green Acres recently revamped their website, and are promoting it with a new website “Treasure Hunt.” Once again, we called on animated spokes-pets Rex, Sparky, and Fiona to get the word out: The above piece will be used on the […]
That’s the mantra I try to carry around with me all the time. It’s basically a variation on the old adage, “The best is yet to come.” I’ve had some great days over the years – whether they were great work days, great personal days, or whatever – and I’ve had some really crappy days. […]
Major pet peeve of ours: TV commercials with no words in ’em. Your ads are supposed to sell, so use both video AND audio to craft as strong and compelling a sales message as possible. I haven’t seen a “video-only” TV spot yet whose message couldn’t be strengthened with the addition of some copy. At […]