Helping Your Small Business Find Its Voice
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That quote is attributed to John Wanamaker, a 19th century department store merchant, and it raises an ongoing challenge for any business owner: How do I know whether my ads are working? If you start your campaign without […]
Ask a hundred advertising creatives this question, and you’ll probably get MORE than a hundred answers, which may include responses like: “It should be funny. People remember funny. Funny sells!” “The business name should be mentioned no fewer than three times.” “The phone number should be in there – at least twice — so people […]
Every time your spot airs, you have 30 (or 60, or 15) seconds to make an impression. Every time your spot airs, no one else can use that time. Your competitor’s spot can’t air. It’s your 30 seconds, and yours alone. You have the stage. Make it count! Every time your spot airs, you have […]
I guarantee that readers from the New York tri-state area will remember these commercials with near-total recall. Crazy Eddie was a consumer electronics chain that operated in the greater New York area in the 70s and 80s. And before they went out of business (due to massive and multiple counts of fraud by the owners), […]
Something fun for a Friday morning. I’m not sure the source or the significance. It might have been done “just for fun.” A Google search of the “Absolute Music” slate at the end proved inconclusive. However, it was great for a laugh (especially the shot of the engineer potting down the slide that says “Ringo […]