Helping Your Small Business Find Its Voice
Pleased to announce that our submission, “Get Back in the Game” was purchased by ACE Cash Express in their recent Poptent assignment. The creative brief for this short-term loan company called for a :30 commercial with a baseball theme to air on TV during Texas Rangers games in the Irving/Arlington/Dallas market. Our solution was to […]
Not unlike Jerry Seinfeld, most of my exposure to anything resembling culture has been from cartoons. Here are some classical pieces that, for most of us, are probably more well-known from their use in animated shorts over the years. 1) Powerhouse by Raymond Scott — Carl Stalling, the musical director of all those Warner Brothers […]
Ask a hundred advertising creatives this question, and you’ll probably get MORE than a hundred answers, which may include responses like: “It should be funny. People remember funny. Funny sells!” “The business name should be mentioned no fewer than three times.” “The phone number should be in there – at least twice — so people […]
Every time your spot airs, you have 30 (or 60, or 15) seconds to make an impression. Every time your spot airs, no one else can use that time. Your competitor’s spot can’t air. It’s your 30 seconds, and yours alone. You have the stage. Make it count! Every time your spot airs, you have […]
I guarantee that readers from the New York tri-state area will remember these commercials with near-total recall. Crazy Eddie was a consumer electronics chain that operated in the greater New York area in the 70s and 80s. And before they went out of business (due to massive and multiple counts of fraud by the owners), […]