Helping Your Small Business Find Its Voice
Would you consider producing a TV spot or internet video ad with no images — just an audio track over blank screen? Of course not. Then why would you produce one with ONLY images, and no copy? I’ve always found the practice more than a little frustrating. When there’s no V/O or dialogue as part […]
Take a look at this spoof commercial from The Midnight Show: Commercial Community College Commercial – watch more funny videos Maybe I have a different philosophy when it comes to advertising, and professional videographers who consider every commercial they produce to be “art” may put a bounty on my head for what I’m about to […]
As a guy who spent the first 18 years of his life plopped in front of the TV, I had a LOT of time to absorb the lilting, dulcet sounds of all the commercials as they wafted through my mind. If you grew up around the New York City area in the 70s/80s, you may […]
Here’s a recent TV spot we produced for Mark’s Music in Brewer, Maine, featuring “Mini-Mark”, an animated cartoon character we created based on the store’s owner (who’s a character in his own right). The client decided to turn a recently thwarted robbery attempt into a sale, so to advertise it, we went with a “Breaking […]
Have you noticed the recent surge in cello music in commercials? Facebook is the most recent offender — their video explaining their new “Messages” feature sounds disappointingly similar to several other spots currently on the air and online. Here’s just a mere smattering of similar-sounding background music which, to me, makes every ad blend together […]